Our Mission, Our Vision, Our Values

We make the toughest material handling work faster, safer and easier by creating customized vertical work positioning solutions and services designed to improve productivity and safety.

Our vision is to be the global leader in the design, development, manufacture, distribution and support of solutions and services to make material handling safer and more productive. We work closely with our customers to create and deliver innovative and customized solutions to their most challenging material handling problems. And we conduct business at a level of value and service that causes channel partners and end users to prefer our brands to all others. In fulfilling our vision, we are creating a better future for each of our stakeholders: our customers, our employees and our shareholders, as well as for the communities in which we do business.

CUSTOMER FOCUS
Our success depends on our customers’ success. We support, educate and provide our customers with the quality and service they need, and we strive to exceed their expectations.

COLLABORATION
We embrace a spirit of collaboration and teamwork with our fellow colleagues, customers and suppliers. We seek to help each other to be successful, recognizing each other's knowledge and appreciating the power of diversity. We invest in and develop talent. We care for one another as a team.

COMMITMENT
We are proud of our legacy and have a passion for safety and ergonomics. As individuals, we take initiative, learn from our mistakes and are focused on continuous improvement. As a group, we work toward clear objectives and expect great results.

COMMERCIAL ORIENTATION
We are developing our business for the long-term, every day. We are professional, business-minded and believe in an entrepreneurial spirit that allows us to take calculated risks and create profitability through increased customer value. We recognize and celebrate success, because success enables new opportunities.

COMMUNITY
We are building community based on honesty, transparency and trust. Trust is established by respecting and caring for each other, being straightforward and providing clear and constructive feedback. We listen actively to understand each other’s intentions and are honest and trustworthy in our relationships. As we seek to build a strong company community, we also seek to be an asset to the many communities in which our company does business. Mindful of our wider impact on those around us, we use the company's, and the world’s, resources wisely.